ortishead video – Only You
Bjork – All is full of love
Then Making All is full of love featuring interviews with Bjork and Chris Cunningham.
How did Bjork and Chris collaborate on the All is full of love video?
- Bjork originally gave Chris Cunningham a specific concept requirement for the feel and the look of the video, then after showing her the storyboard idea Chris did the production process himself before the end so she could see the results before the release.
What techniques were used on the portishead video to create the unusual slow motion effects?
- To create the ‘Other Worldly’ look of the video, the actors and musician were shot in water tanks, it was in post-production when the careful process of removing the air bubbles took place. Then the footage was taken into the shot of the ‘dark alley’.
What other music video directors have gone on to direct feature films? Name two and the feature films they have made.
- Film Director and producer Michael Bay had worked at ‘Propaganda Films’ directing commercials and music videos, Bay’s success in music video’s gained a lot of attention which eventually led to him directing his first feature film ‘Bad Boys’ and went onto becoming a famous director with well known feature films like ‘Transformers’ and ‘Armageddon’.
Another music director is David Fincher, who was set on a directing career also joined the video production company ‘Propaganda Films’ ,and started off directing music videos and commercials which also led to his feature Debut 'Alien 3' and other successful movies such as ‘The Panic Room’ and The’ Social Network’.
Which famous sci-fi film did Chris Cunningham’s work on before he became a director?
- Chris Cunningham had worked on the film A.I. before leaving to pursue a career as a director working under the name, Chris Halls.
What makes his work different or original compared to other similar directors?
- I believe his background in the film industry as a special effects artist gives him an option on things when it comes to creating ideas, he said that after being in the industry he wanted to improve on his drawing which led to graphic novels which came useful when creating storyboards and planning. The most major quality that he has is that he creates his visual imagery from listening to the music rather than the other way of approaching the music with a fresh new idea.
Tuesday
Genius Of Moving Image 2 Questions & Answers
What is the role of the cinematographer in film making?
- A cinematographer is a visual psychiatrist, moving in the audience through a movie from here to there and so forth making you as ‘the viewer’ to think the way a cinematographer wants you to think. Where it tells you as the viewer where to look through the control and understanding of light, to compose and create movement these are the 3 elements of cinematography. The cinematographer is the author of light in the film and how it takes part in the story. Where you delve deep into the it, and become part of your subconscious to help develop an idea of how you visually represent a story
Why did director Roman Polanski insist on using hand held camera in the film Chinatown?
- Polanski used a hand- held camera to shoot the film because it created an intimate and spur-of-the-moment response from the actors. With hand held he was able to get shots that would have had to be done on stages and moving walls. The extreme closeness of the camera towards the actors provides the viewer with an intense voyeurism perspective which was the intended response from Polanski.
Name two films which use colour in a very symbolic way, and describe what they suggest.
- 1. The Wizard of Oz (1939) - It differentiates the two universes as Dorothy’s world is shot in black and white where as the world of Oz is shot in Technicolor. It shows major contrast between the two worlds and with this transition the world of color it became an unreal world, a happy place, a fantasy and in that sense Kansas became more real for Dorothy. Color conveys subjective states of perception or time, the metaphors of the everyday human world versus idealized worlds are not consistent.
2. Blue Velvet (1986)- Light had contributed a lot to the story, and the theme of the film was the idea of a polarized world, this theme is especially evident throughout the film which utilizes shadowy and dark cinematography portrayed in the film, to depict some of the unseen aspects lurching behind the Utopic façade of the town. The use of color imagery throughout the film helps evoke the fakeness conveyed by the suburban town that it is in fact a wonderful place to live without a dark side.
In the film Raging Bull why was the fight scene filmed at different speeds?
- By using different frame speeds in the fight scene the director was able to control the audience’s emotions towards the film drawing their feelings at a pace intended. The fight was filmed in real time which kept a pace to the action but the ‘over- crank’ side of ring shots were filmed in a much slower and dramatic way, drawing you into the role of the character by stepping into the characters shoes before being flung back into the action.
Who is the cinematographer for the film Apocalypse Now, and what is his philosophy?
-Vittorio Storara is the cinematographer for the film Apocalypse Now; he believes cinematography is a ‘community’ art not an art form. Unlike photography which he believes is a to be a ‘single’ art form like a painting or writing, his idea of working with light is that it is a group effort with the director leading the way.
- A cinematographer is a visual psychiatrist, moving in the audience through a movie from here to there and so forth making you as ‘the viewer’ to think the way a cinematographer wants you to think. Where it tells you as the viewer where to look through the control and understanding of light, to compose and create movement these are the 3 elements of cinematography. The cinematographer is the author of light in the film and how it takes part in the story. Where you delve deep into the it, and become part of your subconscious to help develop an idea of how you visually represent a story
Why did director Roman Polanski insist on using hand held camera in the film Chinatown?
- Polanski used a hand- held camera to shoot the film because it created an intimate and spur-of-the-moment response from the actors. With hand held he was able to get shots that would have had to be done on stages and moving walls. The extreme closeness of the camera towards the actors provides the viewer with an intense voyeurism perspective which was the intended response from Polanski.
Name two films which use colour in a very symbolic way, and describe what they suggest.
- 1. The Wizard of Oz (1939) - It differentiates the two universes as Dorothy’s world is shot in black and white where as the world of Oz is shot in Technicolor. It shows major contrast between the two worlds and with this transition the world of color it became an unreal world, a happy place, a fantasy and in that sense Kansas became more real for Dorothy. Color conveys subjective states of perception or time, the metaphors of the everyday human world versus idealized worlds are not consistent.
2. Blue Velvet (1986)- Light had contributed a lot to the story, and the theme of the film was the idea of a polarized world, this theme is especially evident throughout the film which utilizes shadowy and dark cinematography portrayed in the film, to depict some of the unseen aspects lurching behind the Utopic façade of the town. The use of color imagery throughout the film helps evoke the fakeness conveyed by the suburban town that it is in fact a wonderful place to live without a dark side.
In the film Raging Bull why was the fight scene filmed at different speeds?
- By using different frame speeds in the fight scene the director was able to control the audience’s emotions towards the film drawing their feelings at a pace intended. The fight was filmed in real time which kept a pace to the action but the ‘over- crank’ side of ring shots were filmed in a much slower and dramatic way, drawing you into the role of the character by stepping into the characters shoes before being flung back into the action.
Who is the cinematographer for the film Apocalypse Now, and what is his philosophy?
-Vittorio Storara is the cinematographer for the film Apocalypse Now; he believes cinematography is a ‘community’ art not an art form. Unlike photography which he believes is a to be a ‘single’ art form like a painting or writing, his idea of working with light is that it is a group effort with the director leading the way.
Genius Of Moving Image 1 Questions & Answers
List two specific key relationships between Sam Taylor Wood's photography and film work?
- Sam Taylor Wood's photography and film work, both consists of people and emotions. They also both show a sense of narrative within the piece of work.
How does the use of multi-screen installation in her work reflect narrative?
- The use of multi-screen installation in her work reflects narrative in an unusual way. The narrative lets the audience piece together their own story, rather than just having one story-narrative being told to them.
What other photographers use film as an integral part of their work. List two examples?
- Gregory Crewdson was an American photographer who makes images in small town America, he is best known for elaborately staged scenes which are quite dramatic and cinematic, although his work doesn’t consist of moving image, his photographs filmic settings that feature often disturbing but surreal events. Another photographer who recently integrates film as part of his work is my favorite Fashion photographer Tim Walker; he brings all the fancy and intricate scene-making so fundamental to his renowned fashion photography. His first short film‘The Lost Explorer’ is an exception to his creative work.
Research three other Video artists and explain their working philosophy
- . Tim Burton an American filmmaker and artist, is famous for his dark, quirky themed movies such as Sleepy Hollow, Charlie and the Chocolate factory and Alice in Wonderland. Burton’s work is expressed through artistic visualization which he had discovered in his childhood, through his sketches and photographs Burton brought together all forms of art and cinematic ephemera to his films. His strength lies in his unique style of thematic fantasy life and emotional core that is captured in his work, it creates a sense of feeling of being in a dreamscape or in someone’ s mind is his visual theory that is integrated in his work.
2. Another filmmaker is James Cameron, who from early childhood had a huge interest in science fiction stories and fantasized about the making of motion pictures. This is what his main focus to the day is. He integrated his interests of science and art into his work which makes his work unique and effective, his films create a sense of a dreamscape of a world that revolves around science fiction, and his films like Terminator, Titanic and Avatar explore his unique interest.
‘I love the idea of being in another world and anything that transports me to another world is what I’m interested in’- (James Cameron).
3. Guillermo Del Toro is a director, producer, novelist, screenwriter and designer. He is best known for his creative fims such as Hellboy and Blade, his films draw heavily on sources as diverse as weird fiction, fantasy and war. He has always had persistant interest in fantasy and drawing monsters from his imagination. He has made action hero comic book adaptation to historical fantasy and horror films. His interpretations of mythological creatures and monsters is higly influenced within his films he believes monsters have multiple values and how you use them determines how they are portrayed as symbols of great power. He believes that all creatures, like angels and demons, vampires etc are characters that are living breathing metaphors which he has created from his own personal beliefs and values on life and religion.
As a screenwriter Toro beleives that 50 percent of narrative is the audio/visual storytelling, screenplay is the basis of it all but doesn't tell the movie it tells the story but doesn't tell the movie it tells the story but doesn't tell the whole movie. A lot of the narrative is in the details.
Show an example of a specific gallery space or a specific site location where a video artist or film maker has created work, specifically for that space and been influenced by it.
- One example of this specific type location is Alnwick Castle, it has been used in number of film and tv programs including the book adaptation films of Harry Potter by author J.K. Rowling and producer David Heyman. It is probably best known as being the location of Hogwarts, the School of Witchcraft and Wizardry. The exterior of the castle is used for the exterior of Hogwarts shots, the famous Quidditch match and the broomstick lessons is set within the ramparts portrayed in scenes from the harry potter movies. It has also been used for other featured productions such as Elizabeth Taylor and Robin Hood the Prince of Thieves. It's an imposing place and can help you imagine the area around to be considered the famous town of Hogsmeade.
- Sam Taylor Wood's photography and film work, both consists of people and emotions. They also both show a sense of narrative within the piece of work.
How does the use of multi-screen installation in her work reflect narrative?
- The use of multi-screen installation in her work reflects narrative in an unusual way. The narrative lets the audience piece together their own story, rather than just having one story-narrative being told to them.
What other photographers use film as an integral part of their work. List two examples?
- Gregory Crewdson was an American photographer who makes images in small town America, he is best known for elaborately staged scenes which are quite dramatic and cinematic, although his work doesn’t consist of moving image, his photographs filmic settings that feature often disturbing but surreal events. Another photographer who recently integrates film as part of his work is my favorite Fashion photographer Tim Walker; he brings all the fancy and intricate scene-making so fundamental to his renowned fashion photography. His first short film‘The Lost Explorer’ is an exception to his creative work.
Research three other Video artists and explain their working philosophy
- . Tim Burton an American filmmaker and artist, is famous for his dark, quirky themed movies such as Sleepy Hollow, Charlie and the Chocolate factory and Alice in Wonderland. Burton’s work is expressed through artistic visualization which he had discovered in his childhood, through his sketches and photographs Burton brought together all forms of art and cinematic ephemera to his films. His strength lies in his unique style of thematic fantasy life and emotional core that is captured in his work, it creates a sense of feeling of being in a dreamscape or in someone’ s mind is his visual theory that is integrated in his work.
2. Another filmmaker is James Cameron, who from early childhood had a huge interest in science fiction stories and fantasized about the making of motion pictures. This is what his main focus to the day is. He integrated his interests of science and art into his work which makes his work unique and effective, his films create a sense of a dreamscape of a world that revolves around science fiction, and his films like Terminator, Titanic and Avatar explore his unique interest.
‘I love the idea of being in another world and anything that transports me to another world is what I’m interested in’- (James Cameron).
3. Guillermo Del Toro is a director, producer, novelist, screenwriter and designer. He is best known for his creative fims such as Hellboy and Blade, his films draw heavily on sources as diverse as weird fiction, fantasy and war. He has always had persistant interest in fantasy and drawing monsters from his imagination. He has made action hero comic book adaptation to historical fantasy and horror films. His interpretations of mythological creatures and monsters is higly influenced within his films he believes monsters have multiple values and how you use them determines how they are portrayed as symbols of great power. He believes that all creatures, like angels and demons, vampires etc are characters that are living breathing metaphors which he has created from his own personal beliefs and values on life and religion.
As a screenwriter Toro beleives that 50 percent of narrative is the audio/visual storytelling, screenplay is the basis of it all but doesn't tell the movie it tells the story but doesn't tell the movie it tells the story but doesn't tell the whole movie. A lot of the narrative is in the details.
Show an example of a specific gallery space or a specific site location where a video artist or film maker has created work, specifically for that space and been influenced by it.
- One example of this specific type location is Alnwick Castle, it has been used in number of film and tv programs including the book adaptation films of Harry Potter by author J.K. Rowling and producer David Heyman. It is probably best known as being the location of Hogwarts, the School of Witchcraft and Wizardry. The exterior of the castle is used for the exterior of Hogwarts shots, the famous Quidditch match and the broomstick lessons is set within the ramparts portrayed in scenes from the harry potter movies. It has also been used for other featured productions such as Elizabeth Taylor and Robin Hood the Prince of Thieves. It's an imposing place and can help you imagine the area around to be considered the famous town of Hogsmeade.
Saturday
Genius Of Photography 6 Questions & Answers
How many photographs are taken in a year?
- Billians! 80 billion hotographic images will be taken this year alone. Today photography is not only worth bidding for it’s worth fighting for and faking for.
What is Gregory Crewdsons modus operandi?
- It looks like a movie, sounds like a movie and smells like a movie but it isn’t. All of this activity is to make a single photograph, by Gregory Crewdson. Crewdson has a production team on each shoot, these include cinematic lighting to create one single perfect moment, and also has his own camera operator and director of photography. He has a strange disconnection to photography. Gregory Crewdson doesn’t like holding a camera and doesn’t actually take the photograph. Crewdson is interested in images and believes that a camera is one of his instruments to capture the image. Over an eleven day shoot, in a variety of locations, Crewdson's team, made a series of multiple exposures which were digitally combined to make 6 final images. Crewdson produced an addition of 6 final prints of each image priced at approximately 60 thousand dollars.
Which prints command the highest price & what are they called?
- The most expensive prints are called 'vintage prints'. These prints are ones made by the photographers themselves, close to the time the photograph was taken. The most Expensive to date is by Edward Steichen, taken in 1904 called 'The Pond - Moonlight' it at Sotheby's Auction House for £2.6 million.
What is a Fake photograph? Give an example and explain how & why it is fake.
- A 'Fake photograph' is print from the negative, printed by someone other than the original photographer that captured the image. One example of a 'Fake photograph' is when Peter McGill purchased a print of 'The Power House Mechanic' which he was told was one of two prints. He then saw for sale numerous of prints of this photograph that all looked the same. Collector Michael Mattis, has also bought a copy of 'The Power House Mechanic'. Being a physical theriosist, he was confidence science could get to the bottom of it. Mattis found that in 1955 certain chemicals were put into photographic paper. These chemicals were called OBA’s and were not present in the original 1940's prints. The photographers assistant, Walter Rosenblum admitted to turing out the 'Fake photographs' to profit fro the market demands.
Who is Li Zhensheng and what is he famous for?
- Li Zhensheng was a red army news soldier, a photo journalist who in the 1960’s and early 70’s found himself covering the Cultural Revolution. These images of communist China made him famous.
What is the photographers "holy of holies"?
- The photographers "holy of holies" are a collection of the most famous, leading photographers, working for Magnum photo agency. These "holy of holies" included such photographers as Ansel Adams and Henri Cartier Bresson. Martin Parr applied to join the prestigious photojournalism agency but Parr’s work was very different to Magnum. His photos have been said to be meaningless. photographers but Parr had to battle long and hard to bring his distinctive brand of photography into photojournalism’s "holy of holies".
How does Ben Lewis see Jeff Walls photography?
- Ben Lewis thinks that Jeff Wall didn’t really invent photography but he took photography back to the 19th century to painting where everything is creative, the people, the light everything is constructed for a meaning. He fed in a lot of contemporary theoretical concerns. Concerns about genders- how men and women look at each other and about racial stereo-typing.
Which famous photograph was taken by “Frank Mustard”?
- The famous photograph, taken by Frank Mustard was called 'River Scene, France'. Camille Silvy, french photographer, set up the shot and manipulated it to a revolutionary 19th century level, but did not take the photograph himself.
- Billians! 80 billion hotographic images will be taken this year alone. Today photography is not only worth bidding for it’s worth fighting for and faking for.
What is Gregory Crewdsons modus operandi?
- It looks like a movie, sounds like a movie and smells like a movie but it isn’t. All of this activity is to make a single photograph, by Gregory Crewdson. Crewdson has a production team on each shoot, these include cinematic lighting to create one single perfect moment, and also has his own camera operator and director of photography. He has a strange disconnection to photography. Gregory Crewdson doesn’t like holding a camera and doesn’t actually take the photograph. Crewdson is interested in images and believes that a camera is one of his instruments to capture the image. Over an eleven day shoot, in a variety of locations, Crewdson's team, made a series of multiple exposures which were digitally combined to make 6 final images. Crewdson produced an addition of 6 final prints of each image priced at approximately 60 thousand dollars.
Which prints command the highest price & what are they called?
- The most expensive prints are called 'vintage prints'. These prints are ones made by the photographers themselves, close to the time the photograph was taken. The most Expensive to date is by Edward Steichen, taken in 1904 called 'The Pond - Moonlight' it at Sotheby's Auction House for £2.6 million.
What is a Fake photograph? Give an example and explain how & why it is fake.
- A 'Fake photograph' is print from the negative, printed by someone other than the original photographer that captured the image. One example of a 'Fake photograph' is when Peter McGill purchased a print of 'The Power House Mechanic' which he was told was one of two prints. He then saw for sale numerous of prints of this photograph that all looked the same. Collector Michael Mattis, has also bought a copy of 'The Power House Mechanic'. Being a physical theriosist, he was confidence science could get to the bottom of it. Mattis found that in 1955 certain chemicals were put into photographic paper. These chemicals were called OBA’s and were not present in the original 1940's prints. The photographers assistant, Walter Rosenblum admitted to turing out the 'Fake photographs' to profit fro the market demands.
Who is Li Zhensheng and what is he famous for?
- Li Zhensheng was a red army news soldier, a photo journalist who in the 1960’s and early 70’s found himself covering the Cultural Revolution. These images of communist China made him famous.
What is the photographers "holy of holies"?
- The photographers "holy of holies" are a collection of the most famous, leading photographers, working for Magnum photo agency. These "holy of holies" included such photographers as Ansel Adams and Henri Cartier Bresson. Martin Parr applied to join the prestigious photojournalism agency but Parr’s work was very different to Magnum. His photos have been said to be meaningless. photographers but Parr had to battle long and hard to bring his distinctive brand of photography into photojournalism’s "holy of holies".
How does Ben Lewis see Jeff Walls photography?
- Ben Lewis thinks that Jeff Wall didn’t really invent photography but he took photography back to the 19th century to painting where everything is creative, the people, the light everything is constructed for a meaning. He fed in a lot of contemporary theoretical concerns. Concerns about genders- how men and women look at each other and about racial stereo-typing.
Which famous photograph was taken by “Frank Mustard”?
- The famous photograph, taken by Frank Mustard was called 'River Scene, France'. Camille Silvy, french photographer, set up the shot and manipulated it to a revolutionary 19th century level, but did not take the photograph himself.
Genius Of Photography 5 Questions & Answers
Who said “ The camera gave me the license to strip away what you want people to know about you, to reveal what you can’t help people knowing about you”, and when was it said?
- Diane Arbus said this statement in the early 60's. Arbus spoke openly about photography’s power, to both steal and exploit other people’s faces and lives.
Do photographers tend to prey on vulnerable people?
- I dont think that photographers prey on vulnerable people. Photographers look for interesting subjects, and sometimes these subjects can/could be seen as vulnerable people or people with a state of difference about them. These people and subjects are being exposed by the photographer and the camera.
Who is Colin Wood?
- Colin Wood was one of Diane Arbus's subjects. He was photographed by her in 1962, when he was seven years old. Colin Wood is in a few of Arbus's photographs taken in Central Park, NYC.
Why do you think Diane Arbus committed suicide?
- I think that Diane Arbus committed suicide because she became to emotionally involved with her own work. For example her she said "Freaks was a thing I photographed a lot,..." this made her feel like she was exposing vulnerable people to the world.
Why and how did Larry Clark shoot “Tulsa”?
- Tulsa is a collection of prints which were made into a book in 1971. Larry Clark photographed his own life in Tulsa, Oklahoma, hence the name of the book. His life contained sex, crime, violence and hard drugs. These factors made this series of photographs become a personal and confessional diary, which became very commercial and very saleable.
Try to explain the concept of “confessional photography”, and what is the “impolite genre”?
- “confessional photography” is a style of photography that deals with capturing everyday life. This can be seen as unimportant but is vital for keeping a record of life in various different periods. The “impolite genre” is what we would today give an 18 age calcification. This “impolite genre” deals with violence, drugs, sex and intimate scenes and can be viewed as shocking and disturbing, but just show another side to humanity.
What will Araki not photograph, and why?
- Araki was a Japanese photographer who was known for shooting new levels of intimacy. Araki was a promiscuous photographer, who photographed everything and everyone. There was nothing he would not photograph. He says that photographs help him to remember and that he now, only likes to photograph things that he wants to remember.
What is the premise of Postmodernism?
- The premise of Postmodernism is that we now live in a media saturated society and everywhere we go we see numerous adverts and media imagery. In the post modernist analysis, you cant just take a portrait anymore as imagery, such as logo's on clothes portray other messages to an audience. An early example of this is by Cindy Sherman. Sherman photographed herself in various costumes and uniforms. This completely takes away her(the sitters) identity, This captured something of the current times, though it art it could be there to serve another purpose, such as for advertisement purposes.
- Diane Arbus said this statement in the early 60's. Arbus spoke openly about photography’s power, to both steal and exploit other people’s faces and lives.
Do photographers tend to prey on vulnerable people?
- I dont think that photographers prey on vulnerable people. Photographers look for interesting subjects, and sometimes these subjects can/could be seen as vulnerable people or people with a state of difference about them. These people and subjects are being exposed by the photographer and the camera.
Who is Colin Wood?
- Colin Wood was one of Diane Arbus's subjects. He was photographed by her in 1962, when he was seven years old. Colin Wood is in a few of Arbus's photographs taken in Central Park, NYC.
Why do you think Diane Arbus committed suicide?
- I think that Diane Arbus committed suicide because she became to emotionally involved with her own work. For example her she said "Freaks was a thing I photographed a lot,..." this made her feel like she was exposing vulnerable people to the world.
Why and how did Larry Clark shoot “Tulsa”?
- Tulsa is a collection of prints which were made into a book in 1971. Larry Clark photographed his own life in Tulsa, Oklahoma, hence the name of the book. His life contained sex, crime, violence and hard drugs. These factors made this series of photographs become a personal and confessional diary, which became very commercial and very saleable.
Try to explain the concept of “confessional photography”, and what is the “impolite genre”?
- “confessional photography” is a style of photography that deals with capturing everyday life. This can be seen as unimportant but is vital for keeping a record of life in various different periods. The “impolite genre” is what we would today give an 18 age calcification. This “impolite genre” deals with violence, drugs, sex and intimate scenes and can be viewed as shocking and disturbing, but just show another side to humanity.
What will Araki not photograph, and why?
- Araki was a Japanese photographer who was known for shooting new levels of intimacy. Araki was a promiscuous photographer, who photographed everything and everyone. There was nothing he would not photograph. He says that photographs help him to remember and that he now, only likes to photograph things that he wants to remember.
What is the premise of Postmodernism?
- The premise of Postmodernism is that we now live in a media saturated society and everywhere we go we see numerous adverts and media imagery. In the post modernist analysis, you cant just take a portrait anymore as imagery, such as logo's on clothes portray other messages to an audience. An early example of this is by Cindy Sherman. Sherman photographed herself in various costumes and uniforms. This completely takes away her(the sitters) identity, This captured something of the current times, though it art it could be there to serve another purpose, such as for advertisement purposes.
Genius Of Photography 4 Questions & Answers
Why did Garry Winogrand take photographs?
- Garry Winogrand took photographs to see what the world looked like photographed.
Why did "citizens evolve from blurs to solid flesh"?
- Citizens evolve from blurs to solid flesh because as camera technology evolved, shorter exposer times became possible. This allowed photographers to capture moving people in a street, whilst still being in focus.
What was/is the "much misunderstood theory"?
- Henri Cartier Bresson’s "much misunderstood theory" was the decisive moment of photography.
Who was the godfather of street photography in the USA?
- Gary Winogrand is considered as the godfather of street photography in the USA.
Who was Paul Martin and what did he do?
- Paul Martin was a 19th century, British photographer. In 1896 he went to Great Yarmouth seaside, he used a camera which he disguised as a brown paper parcel. He photographed victorian people at the seaside, to show the magic of the beach at work.
Who said "When I was growing up photographers were either nerds or pornographers"?
- Photographer Ed Ruscha said this statement.
Why does William Eggleston photograph in colour?
- William Eggleston photographs in colour as he believes that it is more democratic. He is at war with obvious. He got colour prints recognised as art. Primary and secondary colours are very dominant in Egglestons photographs. The colour in his work gives it a bold new meaning, whist still being considered as art.
What is William Eggleston about?
- William Eggleston is about "photographing life today".
- Garry Winogrand took photographs to see what the world looked like photographed.
Why did "citizens evolve from blurs to solid flesh"?
- Citizens evolve from blurs to solid flesh because as camera technology evolved, shorter exposer times became possible. This allowed photographers to capture moving people in a street, whilst still being in focus.
What was/is the "much misunderstood theory"?
- Henri Cartier Bresson’s "much misunderstood theory" was the decisive moment of photography.
Who was the godfather of street photography in the USA?
- Gary Winogrand is considered as the godfather of street photography in the USA.
Who was Paul Martin and what did he do?
- Paul Martin was a 19th century, British photographer. In 1896 he went to Great Yarmouth seaside, he used a camera which he disguised as a brown paper parcel. He photographed victorian people at the seaside, to show the magic of the beach at work.
Who said "When I was growing up photographers were either nerds or pornographers"?
- Photographer Ed Ruscha said this statement.
Why does William Eggleston photograph in colour?
- William Eggleston photographs in colour as he believes that it is more democratic. He is at war with obvious. He got colour prints recognised as art. Primary and secondary colours are very dominant in Egglestons photographs. The colour in his work gives it a bold new meaning, whist still being considered as art.
What is William Eggleston about?
- William Eggleston is about "photographing life today".
Genius Of Photography 3 Questions & Answers
What is described as “One of the most familiar concepts in photography”?
- One of the most familiar concepts in photography is "the Decisive moment" the pivotal point or moment when your capture your image.
Should you trust a photograph? (1.38m G3)
- Philosopher Arthur C. Danto says. "It was probably a huge mistake from the beginning"
What was revolutionary about the Leica in 1925?
- The Leica camera was made in Germany and was revolutionary as it was compact, quiet and with the latest lens technology it gave birth to a whole new style of instant photography.
What did George Bernard Shaw say about all the paintings of Christ?
- George Bernard Shaw said that he would give all the paintings of Christ for one single snapshot.
Why were Tony Vaccaros’ negatives destroyed by the army censors?
- Tony Vaccaros’ negatives were destroyed by the army censors because they contained images of dead GI's, decisive moments that the army believed the world were not yet ready to accept.
Who was Henryk Ross and what was his job?
- Henryk Ross was born on the 1st May 1910 and dies in 1991. He was a Polish Jewish photographer and was forces to documented Nazi production of goods and the inhabitants on the ghetto. Thought he did not have control of what he photographed, but he did have control over how he photographed the subject, using lighting to his advantage.
Which show was a “sticking plaster for the wounds of the war”, how many people saw it and what “cliché” did it end on?
- “sticking plaster for the wounds of the war” This phrase came from show ‘The Family Of Man’. The show had an audience of over nine million by 1964. The show concluded with a photograph, which was a ‘cliché’ at the time. It was taken by William Eugene Smith and was of his children walking down his garden into the light. It was a ‘cliché’ about it being their sentimental journey through life.
Why did Joel Meyerowitz photograph ground zero in colour?
- Joel Meyerowitz photographed the whole thing in colour as he thought that in black and white it would be, to keep it as a tragedy. He wanted to show the all of the destruction and uses colour to do so.
- One of the most familiar concepts in photography is "the Decisive moment" the pivotal point or moment when your capture your image.
Should you trust a photograph? (1.38m G3)
- Philosopher Arthur C. Danto says. "It was probably a huge mistake from the beginning"
What was revolutionary about the Leica in 1925?
- The Leica camera was made in Germany and was revolutionary as it was compact, quiet and with the latest lens technology it gave birth to a whole new style of instant photography.
What did George Bernard Shaw say about all the paintings of Christ?
- George Bernard Shaw said that he would give all the paintings of Christ for one single snapshot.
Why were Tony Vaccaros’ negatives destroyed by the army censors?
- Tony Vaccaros’ negatives were destroyed by the army censors because they contained images of dead GI's, decisive moments that the army believed the world were not yet ready to accept.
Who was Henryk Ross and what was his job?
- Henryk Ross was born on the 1st May 1910 and dies in 1991. He was a Polish Jewish photographer and was forces to documented Nazi production of goods and the inhabitants on the ghetto. Thought he did not have control of what he photographed, but he did have control over how he photographed the subject, using lighting to his advantage.
Which show was a “sticking plaster for the wounds of the war”, how many people saw it and what “cliché” did it end on?
- “sticking plaster for the wounds of the war” This phrase came from show ‘The Family Of Man’. The show had an audience of over nine million by 1964. The show concluded with a photograph, which was a ‘cliché’ at the time. It was taken by William Eugene Smith and was of his children walking down his garden into the light. It was a ‘cliché’ about it being their sentimental journey through life.
Why did Joel Meyerowitz photograph ground zero in colour?
- Joel Meyerowitz photographed the whole thing in colour as he thought that in black and white it would be, to keep it as a tragedy. He wanted to show the all of the destruction and uses colour to do so.
Genius Of Photography 2 Questions & Answers
What are Typologies?
- Typologies are sequences of photographs that share one unique theme and focus on one subject, much like a photographic genre.
What was "The Face of the Times"?
- "The Face of the Times" was a selection of portraits published by August Sander in 1929.
Which magazine did Rodchenko design?
- Alexander Rodchenko designed the magazine ‘USSR in Construction’, which was a collaboration of photomontages.
What is a photo-montage?
- A photo-montage is a collection of photographs that are pasted together, like a collage to construct one image. This process can be used to tell a story of and show different angles and aspects of a subject.
Why did Eugene Atget use albumen prints in the 1920’s?
- Eugene Atget used albumen prints, as he did not know how to use the modern techniques and printing processes, of the time.
What is solarisation and how was it discovered?
- Solarisation is a photographic technique where the negative is reversed in tone. The darks are now light and the light parts are now dark. The final images look strange and people seem to look like metallic and more two-dimensional. This techneqiue was discovered by Man Ray in the late 1920's.
What was the relationship between Bernice Abbott and Eugene Atget?
- Bernice Abbott was Eugene Atget's photographic assistant. she became the largest collector of Atget's work. She purchased 5000 of Atget's negatives and took them to America, where she promoted and publicised Eugene Atget's work.
Why was Walker Evans fired from the FSA?
- Walker Evans was fired from the FSA because he could not make his personal vision of documentary photography, conform to that of the propaganda requirements of the FSA's in 1937.
- Typologies are sequences of photographs that share one unique theme and focus on one subject, much like a photographic genre.
What was "The Face of the Times"?
- "The Face of the Times" was a selection of portraits published by August Sander in 1929.
Which magazine did Rodchenko design?
- Alexander Rodchenko designed the magazine ‘USSR in Construction’, which was a collaboration of photomontages.
What is a photo-montage?
- A photo-montage is a collection of photographs that are pasted together, like a collage to construct one image. This process can be used to tell a story of and show different angles and aspects of a subject.
Why did Eugene Atget use albumen prints in the 1920’s?
- Eugene Atget used albumen prints, as he did not know how to use the modern techniques and printing processes, of the time.
What is solarisation and how was it discovered?
- Solarisation is a photographic technique where the negative is reversed in tone. The darks are now light and the light parts are now dark. The final images look strange and people seem to look like metallic and more two-dimensional. This techneqiue was discovered by Man Ray in the late 1920's.
What was the relationship between Bernice Abbott and Eugene Atget?
- Bernice Abbott was Eugene Atget's photographic assistant. she became the largest collector of Atget's work. She purchased 5000 of Atget's negatives and took them to America, where she promoted and publicised Eugene Atget's work.
Why was Walker Evans fired from the FSA?
- Walker Evans was fired from the FSA because he could not make his personal vision of documentary photography, conform to that of the propaganda requirements of the FSA's in 1937.
Genius Of Photography 1 Questions & Answers
What is photography's "true genius"?
- Photography’s has delighted us, moved us but it has mainly intrigued us by showing the secret strangeness that lies between the world of appearances. The "true genius" of photography is showing the audience the true limits and multiple uses of photography.
Name a proto-photographer.
- Henry Fox Talbot
In the 19th century, what term was associated with the daguerreotype?
- "A mirror with a memory" - In this process light is reflected back through an image.
What is the vernacular?
- The vernacular is a genre of photography which contains; scientific, forensic and journalistic photography, among others to document life. Vernacular photographers looked at the future uses of photography, exploring its limits and uses. This genre on vernacular photography was not considered as art at the time, even know this photojournalism could be viewed as art as it was communicating to an audience. Another impact was from 'Kodak' producing cheap cameras, film and so that photography was available to anyone who wanted to try it. This resulted in people documenting all aspects of life, from family holidays to news stories, allowing people to capture a moment of time.
How do you "fix the shadows"?
- The shadows could be fixed by using a mirrored metal, called a daguerreotype. This creates a one off image , like a polaroid. The finished image is the plate of the camera(obscura). The daguerreotype was developed by Louis De Geer. Photographers "fix the shadows" by stoping the image, whilst exposing it and used certain chemicals to do so.
What is the "carte de visite"?
- The "carte de visite" is a type of photography. It was patterned by French man, Andre-Adolphe-Eugene Diseri in November 1854. As the subject stood for their portrait you were photographed eight times in a rapid sequence by a camera with eight separate lenses. This meant that you could have eight small sizes photographs with various poses in a short frame of time. 1OOO's of these photos were sent between the US, UK and around the world.
Who was Nadar and why was he so successful?
- Nadar was a French artist, he was know for his natural portraits of famous people. He was also well know for his law-suit with his brother over the use of their company name 'Nadar'.
What is pictorialism?
- Pictorialism was an era of photography thaw was mean, moody and at its most po-faced. These photographers were looking at the past, unlike vernacular photographers. They were against candid photography and their images resembled artistic paintings of the era.
- Photography’s has delighted us, moved us but it has mainly intrigued us by showing the secret strangeness that lies between the world of appearances. The "true genius" of photography is showing the audience the true limits and multiple uses of photography.
Name a proto-photographer.
- Henry Fox Talbot
In the 19th century, what term was associated with the daguerreotype?
- "A mirror with a memory" - In this process light is reflected back through an image.
What is the vernacular?
- The vernacular is a genre of photography which contains; scientific, forensic and journalistic photography, among others to document life. Vernacular photographers looked at the future uses of photography, exploring its limits and uses. This genre on vernacular photography was not considered as art at the time, even know this photojournalism could be viewed as art as it was communicating to an audience. Another impact was from 'Kodak' producing cheap cameras, film and so that photography was available to anyone who wanted to try it. This resulted in people documenting all aspects of life, from family holidays to news stories, allowing people to capture a moment of time.
How do you "fix the shadows"?
- The shadows could be fixed by using a mirrored metal, called a daguerreotype. This creates a one off image , like a polaroid. The finished image is the plate of the camera(obscura). The daguerreotype was developed by Louis De Geer. Photographers "fix the shadows" by stoping the image, whilst exposing it and used certain chemicals to do so.
What is the "carte de visite"?
- The "carte de visite" is a type of photography. It was patterned by French man, Andre-Adolphe-Eugene Diseri in November 1854. As the subject stood for their portrait you were photographed eight times in a rapid sequence by a camera with eight separate lenses. This meant that you could have eight small sizes photographs with various poses in a short frame of time. 1OOO's of these photos were sent between the US, UK and around the world.
Who was Nadar and why was he so successful?
- Nadar was a French artist, he was know for his natural portraits of famous people. He was also well know for his law-suit with his brother over the use of their company name 'Nadar'.
What is pictorialism?
- Pictorialism was an era of photography thaw was mean, moody and at its most po-faced. These photographers were looking at the past, unlike vernacular photographers. They were against candid photography and their images resembled artistic paintings of the era.
Thursday
The RVJ
Draw. Work by hand
From a young age I have been interested in art. Drawing, colouring and taking photographs are some of my earliest memories. I found that I could express myself though my artwork and show emotions, thought colour.
Throughout my education I have perused art subject such as art GCSE and graphics and photography to a-level. In these subjects I had coursework which entailed producing book or work. When getting into a project I found it very helpful and useful to have my sketchbook, to plan my ideas and also to use my books as reference when looking for inspiration and to see what techniques worked and which didn’t.
Drawing and working by hand in an RVJ allows you to visually map out, develop and communicate and express ideas. I find that in the early development stages of a project, it is helpful to work in a blank journal and start to try out different ideas and structure your project.
Drawing in my RVJ will help me in gaining confidence with my skills and developing them. My RVJ will also help me in coming up with and developing ideas and whilst giving inspiration. From my RVJ I want to show and practice my own photographic style. The other key benefit of having an RVJ will in tern help me in the design and production stages and process of my magazine. I will be able to plan out my magazine project, page by page, showing my inspiration, ideas and the places in which I visited to gain content of my magazine.
From a young age I have been interested in art. Drawing, colouring and taking photographs are some of my earliest memories. I found that I could express myself though my artwork and show emotions, thought colour.
Throughout my education I have perused art subject such as art GCSE and graphics and photography to a-level. In these subjects I had coursework which entailed producing book or work. When getting into a project I found it very helpful and useful to have my sketchbook, to plan my ideas and also to use my books as reference when looking for inspiration and to see what techniques worked and which didn’t.
Drawing and working by hand in an RVJ allows you to visually map out, develop and communicate and express ideas. I find that in the early development stages of a project, it is helpful to work in a blank journal and start to try out different ideas and structure your project.
Drawing in my RVJ will help me in gaining confidence with my skills and developing them. My RVJ will also help me in coming up with and developing ideas and whilst giving inspiration. From my RVJ I want to show and practice my own photographic style. The other key benefit of having an RVJ will in tern help me in the design and production stages and process of my magazine. I will be able to plan out my magazine project, page by page, showing my inspiration, ideas and the places in which I visited to gain content of my magazine.
Development of Creative Thoughts and Structure in Illustration and Graphic Art
Overcoming Mindsets
Overcoming mindsets is taking a different approach on something and ‘thinking outside of the box.’
Here is the three-step process to overcoming a mindset:
1) Think about the rules you would like to break and study their characteristics and conventions.
2) Find ways to challenge or change the rules by questioning them (What if ? Why not ?).
3) Be playful and free yourself from conventions and preconceptions. Avoiding assumptions.
Overcoming mindsets is all about freeing yourself from stereotypes. “Impossible is only a matter of opinion”. When we overcome a mindset we are coming out with these next to impossible ideas.
Thinking like this is when we come up with new and unique ideas. These ideas are often the best and most successful. They make the audience go back and have a second look at the piece of work. This is because the human mind has to figure out how the image or idea works.
Managing a Creative Environment
Managing a creative environment is all about how you choose to keep the space, in which you create and work in.
To achieve the best results you need to be in a space that is confortable, whilst also being inspirational to you and your work. Your workspace or creative environment is reflected in the final outcome of your work. An artist’s style of work is often mirrored in their creative environment. For example is there style of work is very clean and bold this if often the same as the creative environment in which they work in. Simultaneously is the studio or creative environment is very messy and chaotic, this to can be reflected in his or her work.
“A stimulating space can allow creative people to interact and broaden their minds.”
I looked at the company ‘innocent’ to see how a creative environment, such as their ‘head office’, can influence their company and the work/products they produce.
Forgetting the stereotypical conventions and preconceptions of an office. The ‘office’, for the ‘innocent’ workers is a completely different environment all together. Bellow, are two photographs or their head office.
They have the conventional, desks and chairs, but that’s about it. Firstly, employees are told to turn up in whatever they feel confortable to work in. Secondly they have created a very informal and casual workspace.
The staff are not confined to working at a desk and can sit on picnique benches or even discuss ideas over a game of table football, which is in the top left hand corner of the office.
By making their workplace very different, and even having Astroturf on the floors, they have broken the conventions and stereotypes of the typical office and have intern created a fun and inspiring Creative Environment in which to work in. This fun, creative new perspective on ‘the office’ is reflected in the company’s smoothies, through taste, colours, packaging, promotion and distribution.
Overcoming mindsets is taking a different approach on something and ‘thinking outside of the box.’
Here is the three-step process to overcoming a mindset:
1) Think about the rules you would like to break and study their characteristics and conventions.
2) Find ways to challenge or change the rules by questioning them (What if ? Why not ?).
3) Be playful and free yourself from conventions and preconceptions. Avoiding assumptions.
Overcoming mindsets is all about freeing yourself from stereotypes. “Impossible is only a matter of opinion”. When we overcome a mindset we are coming out with these next to impossible ideas.
Thinking like this is when we come up with new and unique ideas. These ideas are often the best and most successful. They make the audience go back and have a second look at the piece of work. This is because the human mind has to figure out how the image or idea works.
Managing a Creative Environment
Managing a creative environment is all about how you choose to keep the space, in which you create and work in.
To achieve the best results you need to be in a space that is confortable, whilst also being inspirational to you and your work. Your workspace or creative environment is reflected in the final outcome of your work. An artist’s style of work is often mirrored in their creative environment. For example is there style of work is very clean and bold this if often the same as the creative environment in which they work in. Simultaneously is the studio or creative environment is very messy and chaotic, this to can be reflected in his or her work.
“A stimulating space can allow creative people to interact and broaden their minds.”
I looked at the company ‘innocent’ to see how a creative environment, such as their ‘head office’, can influence their company and the work/products they produce.
Forgetting the stereotypical conventions and preconceptions of an office. The ‘office’, for the ‘innocent’ workers is a completely different environment all together. Bellow, are two photographs or their head office.
They have the conventional, desks and chairs, but that’s about it. Firstly, employees are told to turn up in whatever they feel confortable to work in. Secondly they have created a very informal and casual workspace.
The staff are not confined to working at a desk and can sit on picnique benches or even discuss ideas over a game of table football, which is in the top left hand corner of the office.
By making their workplace very different, and even having Astroturf on the floors, they have broken the conventions and stereotypes of the typical office and have intern created a fun and inspiring Creative Environment in which to work in. This fun, creative new perspective on ‘the office’ is reflected in the company’s smoothies, through taste, colours, packaging, promotion and distribution.
Research and inspiration
Visual practice = a greater understanding
Through the ‘visual practice’ of observation, collecting, studying and exploring a subject, topic or theme, this will contribute to a deeper understanding of the subject.
I believe that people practicing visual communication should be constantly looking up other visual communicators. This should be done because we should always be looking at others work, both for inspiration and reference. Old art often influences new forms of visual communication, so we need to look at others works so we can study their characteristics. Simultaneously if we want to come up with new ideas we can look back to see if our idea have ever bee done or attempted in any way or form.
When it come to doing a visual project, such as my magazine, it is important to refer to other work to get ideas. Most importantly, you need to make the piece of media fit in with others of its kind, and look suitable and in place with its competitors and within the products, market place.
I further feel that; observing, collecting, studying and exploring a subject, topic or theme, will contribute to a deeper understanding of the subject. These aspects of research and historical reference, all combine to help you be much more knowledgeable of the subject and its market and audience. This greater understanding of visual practice, allows us to challenge stereotypes, find inspiration and interpret and understand pieces of visual communication.
Understanding an Audience
An understanding and knowledge of ‘an audience’ should enhance and focus the communication.
When creating any piece of media or visual communication, one of the first things you have to think about is your audience. The audience, are the people that are going to see, watch, or read the thing that you have created. You need to have an understanding of audience in order to aim your at, so that you have at target market and audience.
For example, ‘Films’, films are categorized into genres. An audience will pick a genre such as; horror, they will have certain expectations when they see the horror film. When creating something such as a film you need to pick a genre, such as, horror. You then need to play and follow the generic conventions of the genre, so that you film appeals to, and has an audience.
An understanding and knowledge of ‘audience’ enhances you ability to produce something that appeals to a vast amount of people. This means that the piece of work in which you create is a good and successful piece of visual communication, which speaks to people in a way they can understand.
Through the ‘visual practice’ of observation, collecting, studying and exploring a subject, topic or theme, this will contribute to a deeper understanding of the subject.
I believe that people practicing visual communication should be constantly looking up other visual communicators. This should be done because we should always be looking at others work, both for inspiration and reference. Old art often influences new forms of visual communication, so we need to look at others works so we can study their characteristics. Simultaneously if we want to come up with new ideas we can look back to see if our idea have ever bee done or attempted in any way or form.
When it come to doing a visual project, such as my magazine, it is important to refer to other work to get ideas. Most importantly, you need to make the piece of media fit in with others of its kind, and look suitable and in place with its competitors and within the products, market place.
I further feel that; observing, collecting, studying and exploring a subject, topic or theme, will contribute to a deeper understanding of the subject. These aspects of research and historical reference, all combine to help you be much more knowledgeable of the subject and its market and audience. This greater understanding of visual practice, allows us to challenge stereotypes, find inspiration and interpret and understand pieces of visual communication.
Understanding an Audience
An understanding and knowledge of ‘an audience’ should enhance and focus the communication.
When creating any piece of media or visual communication, one of the first things you have to think about is your audience. The audience, are the people that are going to see, watch, or read the thing that you have created. You need to have an understanding of audience in order to aim your at, so that you have at target market and audience.
For example, ‘Films’, films are categorized into genres. An audience will pick a genre such as; horror, they will have certain expectations when they see the horror film. When creating something such as a film you need to pick a genre, such as, horror. You then need to play and follow the generic conventions of the genre, so that you film appeals to, and has an audience.
An understanding and knowledge of ‘audience’ enhances you ability to produce something that appeals to a vast amount of people. This means that the piece of work in which you create is a good and successful piece of visual communication, which speaks to people in a way they can understand.
Legibility
Legibility
In any current media platform, the form of visual communication must be legible. One example, are newspapers. This Daily Mail newspaper is a good example of legibility. The Daily Mail title at the top of the page is easily recognized as a logo and is familiar to its audience. All of the font in this newspaper is bold an clear, it stands out from the page, making it very legible for the reader.
In the middle of the page they have yellow font against a dark blue background. This is legible because dark and light colours work well together, however if you use yellow text on white background, this is very hard to see. Making it illegible.
Whether it is newspapers or websites etc. we have to ask ourselves, is it easy to find the information you are looking for. When creating a piece of media, such as my magazine, you have to think about many aspects. These aspects include having clear typeface, well aligned text, whilst also thinking about font, layout, size and colour, as to how this affects how legible the piece of media is.
Tone of Voice
Words and images both have tones of voice. The tone of voice helps to make the link from the piece of media to its target audience.
For example I have found two advertisements: the first one is a poster for “Daisy Marc Jacobs perfume”.
The perfume and the advert are being aimed at female market. The tone of voice of the poster is very calm and relaxing, this being shown through the bright photograph of a girl in a daisy field. The font and text is also very subtle and inkeeping with the tone of the advert.
In contrast I found a billboard in Old Street London, which was advertising for Lynx deodorant. This product is aimed at male audience. It is very striking and eye-catching as it is in 3D and uses a live model (Lauren Budd). This along with the bold white writing next to it, on a black background to make it stand out and not distract attention from the model. The tone of voice for this advert is very different. It is loud and bold and through a sexual nature attracts male audience. This is the product target audience and leads the consumer to believe that if they purchase the product, you could have women in your pocket.
In any current media platform, the form of visual communication must be legible. One example, are newspapers. This Daily Mail newspaper is a good example of legibility. The Daily Mail title at the top of the page is easily recognized as a logo and is familiar to its audience. All of the font in this newspaper is bold an clear, it stands out from the page, making it very legible for the reader.
Whether it is newspapers or websites etc. we have to ask ourselves, is it easy to find the information you are looking for. When creating a piece of media, such as my magazine, you have to think about many aspects. These aspects include having clear typeface, well aligned text, whilst also thinking about font, layout, size and colour, as to how this affects how legible the piece of media is.
Tone of Voice
Words and images both have tones of voice. The tone of voice helps to make the link from the piece of media to its target audience.
For example I have found two advertisements: the first one is a poster for “Daisy Marc Jacobs perfume”.
The perfume and the advert are being aimed at female market. The tone of voice of the poster is very calm and relaxing, this being shown through the bright photograph of a girl in a daisy field. The font and text is also very subtle and inkeeping with the tone of the advert.
In contrast I found a billboard in Old Street London, which was advertising for Lynx deodorant. This product is aimed at male audience. It is very striking and eye-catching as it is in 3D and uses a live model (Lauren Budd). This along with the bold white writing next to it, on a black background to make it stand out and not distract attention from the model. The tone of voice for this advert is very different. It is loud and bold and through a sexual nature attracts male audience. This is the product target audience and leads the consumer to believe that if they purchase the product, you could have women in your pocket.
Development of Ideas and Structure in Moving Image.
Character Design
Select a character from a TV or film and produce an illustrated guide, including three key areas.
When creating a character there are four key aspects or areas to think about. Firstly you have the protagonist of the film or TV Series. One aspect of character design, is the main characters personality, whether are going to be good or bad, nice or horrible?
Secondly, you have the Antagonist, these two characters usually use binary opposites and the antagonist is the cause of conflict. For example: an obstacle which creates disturbance in the peace to make an interesting story line, if nothing goes wrong or changes, then the story would not be interesting, and wouldn’t be a story at all.
Thirdly, the dialogue on the character, this is how the character is presented to the audience. The characters accent and mannerisms and speech, portray how the audience views the character.
Lastly, stereotype, when creating any character you need to free your self from conventions and stereotypes. If you don’t do this you will end up with a character that is oversimplified and lacks in originality and individuality. You want your character to stand out, be interesting and unique to engage an audience.
For example, Homer Simpson, an animated character from, well-known TV series, The Simpsons. His character is a middle-aged husband and farther of three. The family and show is situated in the small town of Springfield, America. All these animated characters are bright yellow, with black outline and they all have basic block colours, making up their clothes and accessories.
I have chosen to talk about and discuss Homer Simpson, as he is no exception to this. He is in bright blue trousers and a casual white shirt. I feel that although his design is fairly simple, he is remembered not only remembered for the way in which he looks but is also remembered for his personality. Unlike most fathers, Homer is lazy, stupid and an alcoholic, yet he is a very likeable and comic character. As Homer is animated the audience find all of his mannerism’s funny, such as strangling and abusing his eight-year-old son, or when he shouts excessively or even badly hurts and injures himself. All of these aspect and use or originality, make Homer Simpson a very likeable character. Homers audience does not forget him, which is proof that these four key aspects, work.
Future Film: Digital Storytelling
Show how a chosen TV series, game or film uses multiple platforms or extended form to engage audience.
I have chosen to discuss the British television soap opera, ‘Eastenders.’ Eastenders first appeared on the BBC One on the 19th February, 1985. Back then the only way to watch the show was on television at the time in which The BBC chose to broadcast it. Now the soap has a vast amount of followers, this audience has recently grown. Not only watch can you the TV series on television but it now can be viewed on other multi media platforms, such as: BBC iPlayer(an online anytime service) and YouTube. This means you can catch up on any episode at a time convenient for you. This multiplatform release of the TV series reaches and engages a larger and wider audience. Due to the shows popularity Eastenders has created a spinoff series entitled ‘Eastenders E20’. There are also advertisements for Eastenders in magazines, on the radio and on television. The multi platform extension to the series gives the show a bigger audience and can engage them on many media platforms. In turn this multi platform extension allows viewers to watch Eastenders as and when it is convenient the individual person, without restrictions and being confided to real time broadcasts.
Select a character from a TV or film and produce an illustrated guide, including three key areas.
When creating a character there are four key aspects or areas to think about. Firstly you have the protagonist of the film or TV Series. One aspect of character design, is the main characters personality, whether are going to be good or bad, nice or horrible?
Secondly, you have the Antagonist, these two characters usually use binary opposites and the antagonist is the cause of conflict. For example: an obstacle which creates disturbance in the peace to make an interesting story line, if nothing goes wrong or changes, then the story would not be interesting, and wouldn’t be a story at all.
Thirdly, the dialogue on the character, this is how the character is presented to the audience. The characters accent and mannerisms and speech, portray how the audience views the character.
Lastly, stereotype, when creating any character you need to free your self from conventions and stereotypes. If you don’t do this you will end up with a character that is oversimplified and lacks in originality and individuality. You want your character to stand out, be interesting and unique to engage an audience.
For example, Homer Simpson, an animated character from, well-known TV series, The Simpsons. His character is a middle-aged husband and farther of three. The family and show is situated in the small town of Springfield, America. All these animated characters are bright yellow, with black outline and they all have basic block colours, making up their clothes and accessories.
Future Film: Digital Storytelling
Show how a chosen TV series, game or film uses multiple platforms or extended form to engage audience.
I have chosen to discuss the British television soap opera, ‘Eastenders.’ Eastenders first appeared on the BBC One on the 19th February, 1985. Back then the only way to watch the show was on television at the time in which The BBC chose to broadcast it. Now the soap has a vast amount of followers, this audience has recently grown. Not only watch can you the TV series on television but it now can be viewed on other multi media platforms, such as: BBC iPlayer(an online anytime service) and YouTube. This means you can catch up on any episode at a time convenient for you. This multiplatform release of the TV series reaches and engages a larger and wider audience. Due to the shows popularity Eastenders has created a spinoff series entitled ‘Eastenders E20’. There are also advertisements for Eastenders in magazines, on the radio and on television. The multi platform extension to the series gives the show a bigger audience and can engage them on many media platforms. In turn this multi platform extension allows viewers to watch Eastenders as and when it is convenient the individual person, without restrictions and being confided to real time broadcasts.
It’s All About Production!
The first ever book to be produced in Europe by Johannes Gutenberg. Gutenberg was born around 1398 and died on 3rf February, 1468. He was a German blacksmith, goldsmith, printer and publisher. Gutenberg created the art of modern book printing. He started the Printing Revolution and this is regarded as the most important event of the modern period, a chance to communicate. The methods used for the printing and binding of books continued fundamentally unchanged from the 15th century into the early years of the 20th century. While there was more mechanization, Gutenberg would have had no difficulty in understanding the new and improved printers of the 1900's.
Gutenberg's invention was the use of movable metal types, assembled into words, lines, and pages and then printed by letterpress. In letterpress printing ink is spread onto the tops of raised metal type, and is transferred onto a peice of paper. This piece of paper was then pressed against the type. Between 1450 and 1455, Gutenberg printed several texts, the earliest form of a published book in Europe.
Gutenberg's invention was the use of movable metal types, assembled into words, lines, and pages and then printed by letterpress. In letterpress printing ink is spread onto the tops of raised metal type, and is transferred onto a peice of paper. This piece of paper was then pressed against the type. Between 1450 and 1455, Gutenberg printed several texts, the earliest form of a published book in Europe.
Image and Text
The context and meaning of an image can change dramatically with the use of text or typography. This can make an image easier to interpret in the way the artist or photographer intended.
Furthermore the text can not only be used to help or aid the viewer to understand the subject, but can also be used to tell the audience the name or names of the subjects or objects within the image.
One word in an image can change the whole meaning of it.
Rene Magritte, Belgian surrealist artist, used text in the image above “This is not an apple”. This makes the viewer go back and question the image. The five French words above the apple completely change the meaning of the image.
Barbara Kruger was an American graphic artist. She worked with black and white photographs. Kruger overlaid captions over her work. This was in white text with bright red backdrops. This makes text stand out and feel as if it is jumping off the image. Barbara Kruger produced work that was not just aesthetically pleasing and there to be admired, but it is actually sending out a message using image and text to bring the world’s problems and issues into Kruger’s art.
“I am an artist who works with pictures and words. Sometimes that stuff ends up in different kinds of sites and contexts which determine what it means and it looks like.”
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