Development of Creative Thoughts and Structure in Illustration and Graphic Art

Overcoming Mindsets

Overcoming mindsets is taking a different approach on something and ‘thinking outside of the box.’
Here is the three-step process to overcoming a mindset:
1) Think about the rules you would like to break and study their characteristics and conventions.
2) Find ways to challenge or change the rules by questioning them (What if ? Why not ?).
3) Be playful and free yourself from conventions and preconceptions. Avoiding assumptions.

Overcoming mindsets is all about freeing yourself from stereotypes. “Impossible is only a matter of opinion”. When we overcome a mindset we are coming out with these next to impossible ideas.

Thinking like this is when we come up with new and unique ideas. These ideas are often the best and most successful. They make the audience go back and have a second look at the piece of work. This is because the human mind has to figure out how the image or idea works.

Managing a Creative Environment

Managing a creative environment is all about how you choose to keep the space, in which you create and work in.
To achieve the best results you need to be in a space that is confortable, whilst also being inspirational to you and your work. Your workspace or creative environment is reflected in the final outcome of your work. An artist’s style of work is often mirrored in their creative environment. For example is there style of work is very clean and bold this if often the same as the creative environment in which they work in. Simultaneously is the studio or creative environment is very messy and chaotic, this to can be reflected in his or her work.

“A stimulating space can allow creative people to interact and broaden their minds.”

I looked at the company ‘innocent’ to see how a creative environment, such as their ‘head office’, can influence their company and the work/products they produce.
Forgetting the stereotypical conventions and preconceptions of an office. The ‘office’, for the ‘innocent’ workers is a completely different environment all together. Bellow, are two photographs or their head office.

They have the conventional, desks and chairs, but that’s about it. Firstly, employees are told to turn up in whatever they feel confortable to work in. Secondly they have created a very informal and casual workspace.

The staff are not confined to working at a desk and can sit on picnique benches or even discuss ideas over a game of table football, which is in the top left hand corner of the office.

By making their workplace very different, and even having Astroturf on the floors, they have broken the conventions and stereotypes of the typical office and have intern created a fun and inspiring Creative Environment in which to work in. This fun, creative new perspective on ‘the office’ is reflected in the company’s smoothies, through taste, colours, packaging, promotion and distribution.