In any current media platform, the form of visual communication must be legible. One example, are newspapers. This Daily Mail newspaper is a good example of legibility. The Daily Mail title at the top of the page is easily recognized as a logo and is familiar to its audience. All of the font in this newspaper is bold an clear, it stands out from the page, making it very legible for the reader.
Whether it is newspapers or websites etc. we have to ask ourselves, is it easy to find the information you are looking for. When creating a piece of media, such as my magazine, you have to think about many aspects. These aspects include having clear typeface, well aligned text, whilst also thinking about font, layout, size and colour, as to how this affects how legible the piece of media is.
Tone of Voice
Words and images both have tones of voice. The tone of voice helps to make the link from the piece of media to its target audience.
For example I have found two advertisements: the first one is a poster for “Daisy Marc Jacobs perfume”.
The perfume and the advert are being aimed at female market. The tone of voice of the poster is very calm and relaxing, this being shown through the bright photograph of a girl in a daisy field. The font and text is also very subtle and inkeeping with the tone of the advert.
In contrast I found a billboard in Old Street London, which was advertising for Lynx deodorant. This product is aimed at male audience. It is very striking and eye-catching as it is in 3D and uses a live model (Lauren Budd). This along with the bold white writing next to it, on a black background to make it stand out and not distract attention from the model. The tone of voice for this advert is very different. It is loud and bold and through a sexual nature attracts male audience. This is the product target audience and leads the consumer to believe that if they purchase the product, you could have women in your pocket.
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